Designer Endorsement Program


Our endorsement program was created to support artists who use Sculpey products in their tutorials and as a way to introduce crafters to the wonderful world of Sculpey clay! We believe that tutorials are a great way to showcase all of the amazing things you can do with Sculpey clay! This program was designed to help the artists that love Sculpey as much as we do get paid to be published doing what they do best – creating amazing items using Sculpey clay! From jewelry, home décor, mixed media and so much more we love seeing all of the amazing ways people use our clay!

The below brands of clay are approved for use in the Designer Endorsement Program:

  • Original Sculpey®
  • Super Sculpey®
  • Sculpey® III
  • Liquid Sculpey®
  • Sculpey Air Dry™
  • Sculpey® Soufflé™
  • Sculpey® Bake Shop
  • Sculpey Premo™


The Designer Endorsement Fee is paid for published step-by-step projects in magazines and online. Article must include a supply list, and step-by-step photos and instructions.
  • All project articles must refer to our products by name. Be Specific!
  • Project article must list the name, registered or trademarked, and code numbers for the colors you have used, i.e., Sculpey III® White 001. Polyform should not be included in the brand name.
  • Approved Polyform products listed above must be the major focus of the project. (A Sculpey nose on a stitched snowman will not qualify for an endorsement.)
  • Endorsement fees will not be paid if competing brand names (Fimo, Cernit, Pardo, Friendly Clay, Kato Clay, Makins Clay, etc.) are named in the same project.
  • Polyform will only pay for a single project one time, no matter if it is published in several locations.


These fees are paid if all Endorsement Criteria are met.

Paid Subscribers Payment
1000 – 5000 $25
5001 – 10,000 $50
10,001 – 30,000 $75
30,001 – 50,000 $100
50,001 and up $125


$50 bonus for any project placed on the front cover of a PRINT publication with at least 30,000 circulation.

Monthly Subscribers Payment
1000 – 5000 $25
5001 – 10,000 $50
10,001 – 30,000 $75
30,001 – 50,000 $100
50,001 and 100,000 $125
100,001 - 250,000 $150
250,000+ $200


Payment will be determined by how many purchased printed copies and/or paid downloads you have within the first year of publication.

  • Books must have 25 or more pages.
  • General polymer clay books that specify Polyform is some projects but not all are not eligible for an endorsement
  • Polyform does not pay for spiral bound or self-published books.
  • Electronic and/or written proof of sales will be required with your payment request.
  • If multiple artists work together to publish a book, the single payment amount will be evenly distributed among all contributing artists.
Copies Sold Payment
1000 – 2500 $50
2501 – 5000 $100
5001 – 10,000 $150
10,001 and up $200


To receive the endorsement fee, email scans of the tear sheets or online presence and verified circulation numbers within 3 months of publication date to:

Jennifer Courington –


  • Projects commissioned for by Polyform Products and paid for by Polyform do not qualify for additional endorsements.
  • Blog posts are not eligible for payment
  • Social media posts/shares/features are not eligible for payment
  • Polyform Products reserves the full right to decline an endorsement request at its discretion.

For more information on these products, visit our websites at:

Questions or Comments?
Contact: Jennifer Courington at:

© 2023 Polyform Products Co.