The internet is a great platform for any polymer clay artist to share their work with the world. I'm an independent artist so I do not have a budget to advertise my miniatures so I fully utilize social media to get new clients.
Social media can be great since everyone is practically connected through their smartphones with just a touch. At first I thought it was a bit of a nuisance to keep updating my social media channels. To gain a loyal group of followers, you must be vigilante in uploading any of your work or even a work in progress.
It becomes less of a chore when you make it a habit of taking photos/videos when you are working on a project. I also see it as a diary on the progress of my own craft. I still keep my own personal notes in a notebook but with today's technology I can actually record a video of a new technique I discovered and upload it into my social media account whilst keeping it as a reference. Other people also appreciate it when you share your newfound techniques and crafting skills are meant to be shared with everyone. There is no reason to keep it for yourself and the more you share, the bigger your group of followers will be.
How to Make a Routine of Sharing Your Work Online
There are so many ways of sharing and it can be daunting at first since you are exposing your work in the open. Sometimes there can be critiques and some negative comments but you should always take it with a smile and always strive to be better and prove them wrong.
One of the fastest growing social media platform I'm using is Instagram. I get a lot of website clicks from the app and I share 'stories' with my followers almost everyday. I also share tips on making miniatures especially when it's something new that I just totally made up. All of the hard work pays off when you receive thanks from your followers.[caption id="attachment_31433" align="alignleft" width="237"] YouTube channel[/caption]
Recently I started up my own YouTube channel to share full tutorials with instructions and I try to update the channel with a new project each weekend. I myself have watched hundreds of YouTube videos from other polymer clay miniaturists and this is my way to give back to the community. It was not easy at first since I had to learn how to edit videos myself and I am not a fan of working on the computer. I think I got the hang of it now but will try create better videos in the future as long as I learn from my experiences.[caption id="attachment_31434" align="alignright" width="222"] Facebook[/caption]
Facebook is also another great social media platform but feels more personal. You can even sell some of your work via the social site and even receive direct messages from followers/fans.[caption id="attachment_31435" align="alignleft" width="225"] Website[/caption]
I still keep a website since it is my online portfolio. Each piece of miniature since the start of my journey with polymer clay has been documented here and archived. Even if something happened to my computer and I lost all of my photos, I will still have this as a back-up. It is also a great way to show your clients that you are serious about your craft and appear more professional.